Brand: Rakuten Kobo
Product: KOBO Elipsa 2E
Lead: Robert Feher, Sr. Manager, Marketing Strategy.
Photography, Creative Direction: Tanvi M
Product: KOBO Elipsa 2E
Lead: Robert Feher, Sr. Manager, Marketing Strategy.
Photography, Creative Direction: Tanvi M
The Brief:
The Kobo Elipsa 2E is designed for people who use their eReader for more than just reading. With the Kobo Stylus 2, cloud-connected notebooks, and Bluetooth audiobook support, it’s built for thinking, planning, organizing, and staying focused. The goal for this shoot was to reflect that kind of user and show the device as a tool for daily life.
The Kobo Elipsa 2E is designed for people who use their eReader for more than just reading. With the Kobo Stylus 2, cloud-connected notebooks, and Bluetooth audiobook support, it’s built for thinking, planning, organizing, and staying focused. The goal for this shoot was to reflect that kind of user and show the device as a tool for daily life.
The Approach:
Each image was created to stand on its own and to capture the feeling of being fully absorbed in the moment. Whether someone was deep into a book or sketching out an idea, the energy needed to feel focused and personal.
Each image was created to stand on its own and to capture the feeling of being fully absorbed in the moment. Whether someone was deep into a book or sketching out an idea, the energy needed to feel focused and personal.
I reccomended casting "real people", including some who had never been in front of a camera before. That decision added a layer of honesty and relatability that aligned with how the product is actually used. We brought in small business owners, creatives, and professionals who represent Kobo’s more engaged users. A diverse cast also made the set of visuals feel more inclusive and interesting.
Lighting was fully artificial but shaped to feel like natural light. This gave us control over the look while still keeping everything soft and lifelike. Locations were chosen to feel lived-in and familiar—spaces where people actually think, work, and unwind.
The final images feel grounded, warm, and intentional. They reflect how the Elipsa 2E fits into real routines, and how it supports focus, clarity, and creativity.
