A creative collaboration with art director Janey Tuite and copywriter Sarah Morrison to raise awareness for the local dog rescue organization Fetch & Releash.
We wanted to create a campaign showcasing older dogs that are highly adoptable, highlighting the many reasons why they make great companions. The idea was to challenge the common misconception that older dogs are less desirable and often overlooked in favor of puppies. We focused on the unique qualities of older dogs — their calm demeanor, loyalty, and the fact that they’re already house-trained and past the chewed-up-shoes phase. By emphasizing their loving nature, ease of care, and readiness to form deep bonds, we aimed to shift the narrative and show that older dogs are just as deserving of a loving home. Happy to say, all dogs found their perfect forever homes.
