Brand: BASK Wines & Coolers
Company: Arterra Wines
Creative Director: Maneesh Malhotra
Company: Arterra Wines
Creative Director: Maneesh Malhotra
Creative Brief: BASK is a zero-sugar wine brand gaining momentum with health-conscious, lifestyle-driven consumers. The goal was to create a set of visuals that feel fresh, summery, and effortless — the kind of moments you’d want to step into. The tone leans into real life with a layer of ease and charm that aligns with the brand’s clean, modern identity.
Creative Approach: While the images feel sunlit and spontaneous, most were lit using a thoughtful mix of ambient and artificial light. This technique allowed the product to stay visually strong within each frame while maintaining a natural, airy mood. The lighting approach gave us flexibility and helped the visuals feel consistent across different scenes.
Casting focused on individuals with an easygoing presence and strong on-camera energy. They bring a sense of familiarity and warmth, while still delivering the kind of style and confidence that elevates the imagery. The result is a cast that feels both approachable and magnetic.
Locations were selected to reflect a slightly elevated lifestyle. Each space brought in soft textures, warm tones, and architectural interest that supported the brand’s summer-forward vibe. Everything was chosen to feel fresh, inviting, and in sync with the kind of moments BASK wants to be part of.
Casting focused on individuals with an easygoing presence and strong on-camera energy. They bring a sense of familiarity and warmth, while still delivering the kind of style and confidence that elevates the imagery. The result is a cast that feels both approachable and magnetic.
Locations were selected to reflect a slightly elevated lifestyle. Each space brought in soft textures, warm tones, and architectural interest that supported the brand’s summer-forward vibe. Everything was chosen to feel fresh, inviting, and in sync with the kind of moments BASK wants to be part of.
